All Articles — SWATCH

Welcome to the official blog of AMDA at Auburn University.

This blog was created to showcase the creative talent within the Apparel Merchandising and Design Association and give students a platform to express themselves. Enjoy!

From Auburn to Beauty Aisles: How Elizabeth Massa Found Her Spark in Merchandising

Nov 21

Nov 21 From Auburn to Beauty Aisles: How Elizabeth Massa Found Her Spark in Merchandising

Designing Her Dream: How Nylah Bluiett Is Shaping the Future of Sport and Style

Nov 21

Nov 21 Designing Her Dream: How Nylah Bluiett Is Shaping the Future of Sport and Style

Fashion is Work, Work is Fashion

Nov 21

Nov 21 Fashion is Work, Work is Fashion

Social media vs. Personal Style: A balance

Nov 19

Nov 19 Social media vs. Personal Style: A balance

Knockoffs vs. Counterfeit Goods: A Commentary on Consumer Behavior

Nov 19

Nov 19 Knockoffs vs. Counterfeit Goods: A Commentary on Consumer Behavior

Visualizing the Future -- Grace Silverthorn

Nov 10

Nov 10 Visualizing the Future -- Grace Silverthorn

Yarianna Rangel

Internship Feature

Emotional Extremes in Fashion: A Gothic Response to Cultural Burnout

Nov 10

Nov 10 Emotional Extremes in Fashion: A Gothic Response to Cultural Burnout

Leighton Golden

Interning in Heels: Lessons from the Front Row

Nov 4

Nov 4 Interning in Heels: Lessons from the Front Row

From Politics to Prada - The Unconventional Path of Miuccia

Nov 4

Nov 4 From Politics to Prada - The Unconventional Path of Miuccia

Molly Fesenmeier

Dressing for yourself vs. dressing for the social gaze

Nov 4

Nov 4 Dressing for yourself vs. dressing for the social gaze

A Seamless Transition: Layering With Intention

Oct 19

Oct 19 A Seamless Transition: Layering With Intention

The Defiance of Fashion: Why Is Fashion Continually Viewed as Superficial & Irrelevant To Art?

Oct 16

Oct 16 The Defiance of Fashion: Why Is Fashion Continually Viewed as Superficial & Irrelevant To Art?

Anna Beth Mauldin

Fashion as Armor: Why What We Wear Makes Us Feel Confident

Oct 12

Oct 12 Fashion as Armor: Why What We Wear Makes Us Feel Confident

Kristen Kuykendall

From Auburn to Bloomingdale’s: Angelique Cabanero’s Journey in Fashion Buying

Sep 30

Sep 30 From Auburn to Bloomingdale’s: Angelique Cabanero’s Journey in Fashion Buying

The Importance of Self-Expression

Sep 30

Sep 30 The Importance of Self-Expression

Beauty and Sustainability: Is Lancôme our Model?

Sep 22

Sep 22 Beauty and Sustainability: Is Lancôme our Model?

What to Wear to an Interview -- A Guide for College Students

Sep 22

Sep 22 What to Wear to an Interview -- A Guide for College Students

Molly Fesenmeier

Appreciation Post for the Rococo Period

Sep 16

Sep 16 Appreciation Post for the Rococo Period

Viviana Straniero

What September Means

Sep 15

Sep 15 What September Means

Over Before it Even Started - The Reality of Buying Microtrends

Sep 15

Sep 15 Over Before it Even Started - The Reality of Buying Microtrends

Ashley Johanson